Cowboy Hot Takes

The Founder Who Hides Is the One Losing the Sale
The brands that figure this out early build something that compounds. The ones that don’t keep fighting for attention at the top of the funnel, forever. Read more...
Post-Purchase Marketing for Ecommerce: The Sale Is Where the Real Work Starts
Stop treating your best customers like strangers after they buy. They've already told you they trust you. Now give them a reason to stay. Read more...
Consumer psychology in ecommerce: why South African shoppers don't buy from you (it's not the price)
Your pricing structure should reflect your brand positioning, not just your margins. If you're positioned as premium, random discounts are actively working against you. Audit what your promotions are communicating. Read more...
Product Bundling Ecommerce: You're Leaving Money on the Table Every Single Day
There are three mechanisms at work every time a bundle converts — and most marketers only think about one. Read more...
Ecommerce Conversion Rate: 8 Reasons Your Store Is Leaking Revenue (And How to Fix Them)
Whether you like it or not, your customers are benchmarking against Takealot and Amazon. That means 1–3 days in urban areas is the expectation, not the exception. Read more...
Ecommerce Branding: The Reason Customers Buy Before They Even See the Price
You’re drawn to people because of how they think, what they stand for, how they make you feel in a conversation. Brands work the same way.   Read more...
Ecommerce Pricing Psychology: Your Price Isn’t a Number. It’s a Signal.
...slight discount. Nothing works. So she tries the opposite. She doubles the price. Sales spike. Read more...
Urgency and Scarcity in Ecommerce: The Only Conversion Lever That Works When You Stop Faking It
It’s about structuring your calendar so that urgency and scarcity are an intentional, recurring feature of your brand — not a panic move. Read more...
Mobile-First Ecommerce: Your Site Works on Desktop. It's Failing on Mobile.
Everything your customers experience — your ads, your organic traffic, your email clicks — lands on a phone. The experience they find there is either working for you or against you. There's no neutral.   Read more...
Ecommerce Return Policy: The Trust Lever Most Brands Are Wasting
A guarantee mentioned in an ad does as much work as the same guarantee on the product page — sometimes more, because it clears the objection before the customer even arrives. Read more...
Average Order Value Ecommerce: You're Already Paying for the Traffic. Make It Work Harder.
It costs the same to acquire a customer whether they spend R500 or R1,500. But most businesses obsess over driving more traffic instead of making more from the traffic they already have. Read more...
Owned Marketing Ecommerce: Stop Renting Your Audience and Start Owning It
It can cost 5x more to acquire a new customer than to sell to an existing one Read more...