Work With The Commerce Cowboys

HALF THE
MEETINGS.
DOUBLE THE
REVENUE.

One team. Every channel. All pointing in the same direction.

Most ecommerce brands run their marketing through a patchwork of agencies, freelancers, and internal people who don't talk to each other. The ads team doesn't know what the SEO team is doing. The web developer doesn't understand what the ads need. The email agency has never seen the ad creative. Everyone is doing their job — and nobody is responsible for the result. We are.

OUR INCOME IS TIED TO YOUR REVENUE. NOT JUST YOUR INVOICE.

Cheap agencies take their retainer regardless of results. Expensive agencies have no structural reason to push harder. We sit in a different position — our model means we only grow when you grow. That one difference changes everything about how we work.

"We don't want to be your vendor. We want to be the team that shows up for your business the way you show up for it — because when your revenue goes up, so does ours."

Paid media — existing stores

We earn on the uplift above your baseline ROAS. You don't pay us for what was already coming in — only for what we build on top of it.

Paid media — new stores

We share in everything from the first sale. Full skin in the game from day one — no baseline to hide behind.

SEO, web & retained services

Retainer-based. Scoped honestly to what your store actually needs — not inflated to hit an agency revenue target.

Why full-stack compounds

YOUR BRAND IS THE CHOCOLATE.
WE BUILD THE WHOLE CAKE.

Every individual service TCC offers is valuable on its own. But when the same team runs all of them, something different happens — the layers start reinforcing each other. The SEO work lowers your ad costs. The website build improves your conversion rate. The email list reduces your dependence on paid media. The UGC feeds your Meta creative. One team. Everything compounding.

Your brand, product & story
The chocolate
Paid Media — Meta & Google
Demand capture
SEO & Web Development
Lower ad costs, better rankings
Email & SMS
Owned revenue, reduced CAC
Social Media & UGC
Brand trust + paid creative

→

SEO lowers your Google Ad costs

A fast, well-built site with strong SEO signals improves your Quality Score — which means you pay less per click than competitors bidding the same amount. The SEO work pays back on the paid side.

→

UGC feeds your Meta campaigns

Creator content produced for organic social becomes the creative that gets amplified through paid. The same asset does two jobs — building brand trust and driving revenue.

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Email reduces paid media dependency

As your list grows, more revenue comes from channels you own — which means your paid media budget goes further because it's no longer carrying the whole weight of your revenue targets.

→

Social media converts your ad traffic

When someone sees your ad and checks your Instagram before buying, a credible social presence closes the sale. Without it, your ad spend creates doubt instead of revenue.

The real cost of fragmented marketing

FIVE AGENCIES.
ZERO ACCOUNTABILITY.

The fragmented agency model isn't just inefficient — it's structurally broken. When nobody owns the full picture, nobody is responsible for the result. Everyone points at someone else when the numbers don't move.

THE FRAGMENTED MODEL

Google Ads agency, Meta freelancer, SEO team, email tool, web developer — none talking to each other
Conflicting strategies pulling the brand in different directions
Five sets of reports, five different definitions of success
Hours every week briefing, chasing, and aligning people who should already be aligned
Web developer who doesn't understand what the ads need
SEO team whose recommendations conflict with the site the developer built
When results are bad, everyone has a reason it's someone else's fault

THE TCC MODEL

One team across every channel — built to talk to each other by design
One strategy, one direction, one set of priorities
One report that shows what actually matters — revenue and ROAS
Half the meetings — because the team already knows what's happening
Web decisions made with paid media in mind from the start
SEO and ads working together — lower CPCs as a structural outcome
One team accountable for the full result — no passing the buck

BOUTIQUE BY DESIGN.
NOT BY ACCIDENT.

We deliberately keep our client base small. Not because we can't grow — because we've seen what happens to agency work quality when the client list gets too long. Account number 47 at a 200-client agency gets a junior account manager and a templated strategy. Every brand we work with gets the senior team.

That means we're selective. We turn away brands that aren't the right fit — not to be precious about it, but because taking on the wrong client wastes their money and compromises the work we do for everyone else.

→

You work directly with the people doing the work — not account managers relaying messages to the actual team

→

We learn your brand deeply before we touch anything — Brand Roundup and Saddle Session on every engagement

→

We treat your business with the same care we'd want someone treating ours

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Our revenue grows when yours does — which means we're structurally motivated to stay engaged, not coast

What's in the stack

EVERY SERVICE.
ONE TEAM.

Use one, use all, or build toward the full stack over time. Every service is available standalone — and every service works better when the team running it knows what every other service is doing.

Paid Media

Meta Ads

Creative-led, ROAS-tied, performance-obsessed. Revenue share model means we win when you win.

Paid Media

Google Ads

Shopping, Search, PMax engineered for profit — not just revenue. Budget follows margin.

Owned Channels

Email & SMS

The list you own forever. Automated flows that sell while you sleep. Platform matched to your catalogue.

Organic Growth

SEO & Backlinks

The long trail to gold. Reduces CAC over time. International backlink network for stores going beyond SA.

Foundation

Website Dev

Architects and plumbers first, interior decorators second. Shopify only. Built to scale.

Content

Social & Content

The silent closer of every ad you run. Brand trust built one post at a time.

Creative

UGC

Real people, real content, real results. 35+ creators. The on-ramp to paid amplification.

Intelligence

Profit Calculator

Free tool. See exactly where your store is leaking money before we discuss what to do about it.

Who we work with

WE'RE SELECTIVE.
SO YOU SHOULD BE TOO.

The right partnership requires the right fit on both sides. Here's how to know if TCC is the right team for your store.

WE'RE THE RIGHT FIT IF...

You have a product with proven market fit — selling in retail or through organic social
Your monthly marketing budget is R30k or more
You want a strategic partner, not just an execution vendor
You're willing to share your real numbers — margins, revenue, costs
You're open to content creation — UGC, founder-led video, or both
You measure success by profit, not just revenue
You want to scale, not just maintain

WE'RE NOT THE RIGHT FIT IF...

You're a brand new dropshipper with no sales history
Your marketing budget is under R30k/month
You want set-and-forget with monthly reports and no real collaboration
You're not willing to invest in creative alongside ad spend
Your product is in a category we don't work with
You want to measure success by impressions and follower count

How every engagement starts

BEFORE WE RIDE,
WE LEARN THE TRAIL.

Every client engagement — regardless of which services are involved — starts the same way. We learn before we act.

Discovery Form

You tell us about your business

The form below captures everything we need to prepare for a real conversation. Fill it in honestly — the more detail you give, the more useful our first call will be.

Brand Roundup

We learn your world

Deep dive into your brand, your products, your customers, and your numbers. We understand your business before we recommend anything.

Saddle Session

We align on direction

We present what we found and what we'd do. You tell us what matters most. We agree on priorities, scope, and what success looks like before anything starts.

The Ride Begins

Aligned and moving

Work starts. You deal with one team, one strategy, and one clear line of accountability. We deal with making your numbers move.

LET'S MAKE YOUR STORE GO CHA-CHING.

Fill in the form. We'll take it from there.

Tell us about your business, your current setup, and what you're trying to achieve. We review every submission personally and come back to you within 24 hours — with an honest read on whether we're the right fit and what we'd do differently.

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Work With The Commerce Cowboys