Email & SMS Marketing for Ecommerce
THE ONLY MARKETING CHANNEL
NOBODY CAN TAKE FROM YOU.
NOBODY CAN TAKE FROM YOU.
Meta can change their algorithm. Google can double CPCs. Your email list is yours forever.
Every other marketing channel rents you an audience. Email and SMS give you one you own outright. A list of 20,000 engaged subscribers is an asset on your balance sheet — it generates revenue every time you send, it compounds as it grows, and it costs a fraction of what paid channels charge per message. The brands that built their lists three years ago are now selling to 50,000 people for the price of a monthly subscription.
YOU INVEST TO WIN A CUSTOMER. DON'T LET THEM WALK AWAY UNREACHABLE.
The hardest part of ecommerce is acquiring a customer for the first time. You spend on ads, on SEO, on content — and then they buy once and you lose them to the algorithm. Email and SMS are how you close that loop. You spent to get them. Now keep them.
"The brands winning at ecommerce in five years will be the ones who started building their list today. The list is the moat. Everything else is a channel you rent."
No algorithm interference
Your message reaches your subscriber directly. No feed competition, no bid auction, no platform deciding who sees it. You send — they receive.
Fraction of the cost per message
Sending to 10,000 subscribers costs the same whether it drives R10,000 or R200,000 in revenue. The economics get better as your list grows.
Automated revenue while you sleep
Flows built once run indefinitely. A cart abandonment sequence, a welcome series, a win-back flow — working 24/7 without a human touching them.
Business resilience
When ad platforms become unpredictable or CPMs spike, your owned channels keep generating revenue. The list doesn't care what Meta decided this week.
Why starting early changes everything
LIST GROWTH IS A SEED.
PLANT IT EARLY.
PLANT IT EARLY.
A list that grows by 500 subscribers a month looks small in month one. In month twelve you have 6,000 people who've opted in to hear from you. In month twenty-four you have 12,000. The revenue those subscribers generate compounds every single month — but only if you started building.
Most stores think about email after they've built everything else. By then they've acquired thousands of customers they can no longer reach. Every sale you've made without capturing an email address is a customer you've already lost twice.
We prioritise list growth from day one — pop-ups that convert without annoying, post-purchase capture flows, loyalty incentives that earn the opt-in. The list you have in year two depends entirely on when you started.
Month 1
500 subscribers
Month 3
1,500 subscribers
Month 6
3,000 subscribers
Month 12
6,000 subscribers
Month 18
10,000 subscribers
Month 24
15,000+ subscribers
Illustrative growth. Every store is different — results depend on traffic, capture rate, and list health strategy.
Automated workflows that sell for you
SET IT UP ONCE.
IT SELLS WHILE YOU SLEEP.
IT SELLS WHILE YOU SLEEP.
Automated flows aren't just convenient — they're your highest-converting email touchpoints. A subscriber in a well-built welcome series converts at a rate no campaign can match, because the timing is right and the message is relevant.
Acquisition flow
Welcome Series
Your brand story, your bestsellers, your values — delivered in sequence to every new subscriber. Converts browsers into buyers before they've made their first purchase. Built once, running forever.
Recovery flow
Cart Abandonment
70% of carts get abandoned. A well-timed sequence of two or three emails recovers a meaningful percentage of that revenue. Not pushy — persuasive. The difference is in how it's written.
Retention flow
Post-Purchase
The moment after a purchase is the highest-trust moment in the customer relationship. We use it to deepen loyalty, cross-sell intelligently, and start the journey toward a second purchase.
Win-back flow
Lapsed Customer
Customers who haven't bought in 90, 120, or 180 days need a different conversation. A win-back sequence re-engages them before they're gone permanently — and it's far cheaper than acquiring a new customer.
Revenue flow
Browse Abandonment
Someone viewed a product but didn't add to cart. They're interested but not convinced. A timely, relevant email about the product they were looking at converts at a rate most stores leave on the table.
Loyalty flow
VIP & Repeat Buyer
Your best customers deserve to feel like it. Early access, exclusive offers, personalised recommendations. The flows that turn buyers into advocates and advocates into referral engines.
The right tool for your store
WE MATCH THE PLATFORM
TO YOUR SPECIFIC SITUATION.
TO YOUR SPECIFIC SITUATION.
Most agencies default to one platform for everything. We recommend based on your catalogue complexity, your growth stage, and your budget — and we're honest about why. The right tool isn't always the most expensive one, but it's also not always the cheapest.
Simple catalogues
Omnisend
Powerful, ecommerce-native, and significantly more cost-effective at lower list sizes. Gets you live fast with all the flows you need — without paying for complexity you don't require yet.
Best for: Focused product ranges, growth-stage stores
Complex Catalogues
Klaviyo
The industry standard for good reason — deep Shopify integration, powerful segmentation, and a proven flow builder. Handles the vast majority of ecommerce stores exceptionally well, including complex segmentation needs. This is where most of our clients land.
Best for: Most stores — growth stage through to scale
Complex catalogues
Drip
Our preference for stores with highly complex, non-overlapping product catalogues — think a store selling both mens underwear and kitchen equipment, where the same subscriber may want both, one, or neither. Klaviyo can handle this level of complexity too, but we've found Drip gives us exactly the behavioural segmentation granularity we want for this specific challenge.
Best for: Complex multi-category catalogues where our methodology fits
We recommend a platform after understanding your catalogue, your customer behaviour, and your growth stage — not before. Our platform preference is a methodology decision, not a capability claim. We'll tell you honestly what we recommend for your specific situation and why.
SMS — the channel that demands restraint
HIGH IMPACT.
USED SPARINGLY.
USED SPARINGLY.
SMS has the highest open rates of any marketing channel — most messages are read within three minutes of delivery. That power comes with responsibility. Used well, SMS drives urgent action. Used carelessly, it damages trust faster than any other channel. We treat it accordingly.
98%
Average SMS open rate
Compared to 20–25% for email. But that open rate only stays high if you use the channel for moments that actually warrant it.
THE TCC SMS RULE
If it doesn't feel urgent, time-sensitive, or genuinely valuable to the recipient — it doesn't go via SMS. The moment your subscribers feel like they're being spammed on their phone, you've lost them permanently. We protect the channel so it stays effective.
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Abandoned checkout nudges
Timed reminder to someone who got close but didn't complete. Short, direct, links straight to their cart.
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Limited-time offers
Flash sales, 24-hour promos, end-of-season clearances. SMS is the channel that makes "today only" feel real.
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Back-in-stock alerts
For subscribers who specifically requested notification. High intent, high conversion, fully warranted use of the channel.
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VIP early access
New collection drops, exclusive pre-launch access. Makes your best customers feel like insiders — which is exactly what they should feel.
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Order and delivery updates
Transactional SMS that customers actually want. Builds trust and reduces support queries at the same time.
Before we set up a single flow
WE LEARN YOUR CUSTOMERS
BEFORE WE WRITE TO THEM.
BEFORE WE WRITE TO THEM.
Email that doesn't understand who it's talking to is just noise. Before we build a single flow or write a single campaign, we need to understand your customers — who they are, how they buy, what they care about, and what language they use.
Segmentation that actually works requires knowing the difference between your customers — not just their purchase history, but their behaviour, their preferences, and their relationship with your brand. That's what the Brand Roundup gives us.
Step 01 — Before anything else
THE BRAND ROUNDUP
We audit your current email performance, map your customer segments, review your existing flows, and understand your product catalogue. We identify what's working, what's broken, and what's missing entirely.
Step 02 — With you in the room
THE SADDLE SESSION
Platform recommendation, flow architecture, segmentation strategy, and campaign calendar — all agreed with you before anything is built. You understand exactly what we're building and why before we write a single subject line.
Who we work with
EMAIL WORKS FOR ALMOST
EVERY STORE. ALMOST.
EVERY STORE. ALMOST.
The only stores that don't benefit from email are the ones that haven't started yet. Here's who we're set up to help most.
WE'RE A GOOD FIT IF...
- You have an existing customer base or growing traffic to capture from
- You're ready to invest in building the list, not just sending to it
- You want flows that sell for you, not just campaigns you push manually
- You're willing to share customer data and purchase history for proper segmentation
- You want to reduce paid media dependency over time
- You understand that list quality matters more than list size
WE'RE NOT THE RIGHT FIT IF...
- You have no traffic and no existing customer base to build from
- You want to send to a purchased list — we won't do that
- You want to send daily promotional emails with no strategy behind them
- You're not willing to invest in copy and design that reflects your brand
- You expect email to replace paid media immediately rather than reduce dependency over time
How we start
FROM FIRST EMAIL
TO FULL MACHINE.
TO FULL MACHINE.
We don't just plug in a template and call it a strategy. Every email programme we build is architected around your specific customers, catalogue, and growth goals.
01
Brand Roundup
Audit & discovery
Customer segments mapped, existing flows audited, platform assessed, catalogue reviewed. We understand who we're talking to before we decide what to say.
02
Saddle Session
Strategy sign-off
Platform recommendation confirmed, flow architecture agreed, segmentation logic designed, campaign calendar outlined. Strategy locked before build begins.
03
Build & Launch
Flows live
Core flows built, tested, and launched. Welcome series, cart abandonment, and post-purchase live first — these generate immediate returns while remaining flows are built in parallel.
04
Optimise & Grow
Compound the returns
Monthly campaign execution, flow performance reviewed and improved, list growth strategies refined, new segments identified as the data builds. The programme gets smarter over time.
READY TO OWN YOUR AUDIENCE?
The best time to start building your list was last year. The second best time is now.
Fill in the discovery form below. Tell us about your store, your current email setup, and what you want to achieve. We'll come back with an honest assessment of where your biggest opportunities are — and what the right platform and strategy looks like for your specific situation.
↓ The form is right below
Work With Us
LET'S MAKE YOUR STORE GO CHA-CHING.
Fill this in honestly — the more detail, the better.
Tell us about your business and what you're trying to solve. We'll review your submission and get back to you within 24 hours to set up a conversation.
WE'VE GOT YOUR DETAILS.
Thanks for taking the time to fill that in properly — it genuinely helps us prepare.
Raees or someone from the TCC team will be in touch within 24 hours.
In the meantime, if your numbers are on your mind — run them through the profit calculator.
Raees or someone from the TCC team will be in touch within 24 hours.
In the meantime, if your numbers are on your mind — run them through the profit calculator.