COMING SOON
This service is launching soon. If you're interested in being one of our first UGC clients, fill in the discovery form below and we'll be in touch.

UGC — User Generated Content for Ecommerce

REAL PEOPLE.
REAL CONTENT.
REAL RESULTS.
The most trusted content your brand can have is content you didn't make yourself.
People trust people. An ad that looks like an ad gets scrolled past. A video of a real person genuinely talking about a product they received stops the scroll, earns attention, and converts at a rate branded content rarely matches. UGC isn't a trend — it's the closest thing advertising has to a word-of-mouth recommendation at scale.
YOUR CUSTOMERS TRUST OTHER CUSTOMERS MORE THAN THEY TRUST YOU.
That's not an insult — it's just how trust works. A brand saying its product is great is expected. A real person saying the same thing, in their own words, in their own space, carries a weight no branded ad can manufacture.

"UGC works because it's the one type of content where the messenger is part of the message. The authenticity isn't a style choice — it's the whole point."

Stops the scroll differently
UGC looks native to the feed. It doesn't announce itself as an ad before it's earned attention — which means it gets attention branded content doesn't.
Converts at higher rates
Seeing a real person use, wear, or experience a product answers the questions a product page can't. It removes the doubt that kills conversions.
Scales creative testing
Multiple creators means multiple angles, multiple audiences, multiple hooks. One campaign gives you a creative testing library that would cost 5x more to produce through a studio.
Works in both directions
Post it organically to build brand trust. Run it as paid to extract revenue. The same content serves both masters — which is why it's one of the most efficient investments in ecommerce marketing.
How a TCC UGC campaign works
BRIEFED BY US.
EXPRESSED BY THEM.
We handle everything between "we need UGC" and "here are your videos." The creator brings their authentic voice — we bring the strategy, the brief, and the creative direction that makes it work as advertising, not just content.
01
Brand Roundup
We learn your brand
Product, audience, tone, what's worked before, what you want to say. We understand the brand before we brief a single creator.
02
Creator Matching
Right people, right fit
We match creators from our network to your brand — by category, aesthetic, audience, and vibe. Not random, not spray-and-pray.
03
Script & Brief
Creative direction
We write scripts and detailed guidelines. Creators have room to interpret and express authentically — within a brief built to perform as ad creative, not just look good.
04
Deliver & Bonus
More than promised
Finished videos delivered. Raw footage included as standard — we cut additional variations from the raw, giving you more assets than you paid for.
The package
SIMPLE PRICING.
CLEAR DELIVERABLES.
One price per creator. Everything included. Minimum five creators per campaign so you have enough creative variation to actually test what works.
Per creator
UGC CREATOR PACKAGE
R2,500
per creator — everything included
What you get per creator
  • 2 finished videos — scripted and directed by TCC, expressed by the creator
  • Raw footage included as standard
  • Additional cuts from raw footage — bonus assets above what was agreed
  • Product gifting to the creator
  • Full usage rights for organic posting and paid advertising
Minimum 5 creators per campaign = R12,500 + product gifting (5 units). Five creators gives you 10 finished videos, multiple angles, and enough creative variation to find what works — and put spend behind it.
Why raw footage matters
More Assets Than You Paid For
Raw footage lets us create additional cuts — different opening moments, different lengths for different placements, static frames for image ads. One creator shoot becomes a creative library, not just two finished videos.
Why 5 creators minimum
Creative Testing Requires Variety
One creator gives you one angle. Five creators gives you five different voices, five different audiences, five different ways into the same product. That's what makes UGC work as paid creative — the variation that reveals what actually converts.
Product gifting
Authentic Because It's Real
Creators receive the actual product. They use it, experience it, and talk about it genuinely. That authenticity is what makes UGC convert — it can't be faked, and product gifting is what makes it real.
Two jobs. One piece of content.
ORGANIC TRUST.
PAID REVENUE.
UGC is the rare content type that works equally well in both directions. Most content is built for one — UGC is built for both from the start.
On your feed
Organic Social
Posted to your Instagram, TikTok, or Facebook feed, UGC builds brand credibility through social proof. Someone checking your profile before buying sees real people endorsing your product. That trust does pre-sale work your ads don't have to.
Ten videos from a single campaign gives you ten creatives to test in paid. At R12,500 you've built a creative testing library that would cost significantly more through a production agency — and it's content that actually converts because real people made it.
YOU NOW HAVE PROVEN CREATIVE.
READY TO PUT SPEND BEHIND IT?
A UGC campaign gives you the creative. Our paid media service gives you the strategy to turn that creative into revenue. The two are designed to work together — and the transition from UGC client to paid media client is the most natural conversation in ecommerce marketing.
Many of our paid media clients started with a UGC campaign. Once they saw what well-directed creator content could do organically, putting spend behind it was an obvious next step.
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UGC gives you creative that's already proven — organic performance tells you which videos to back with budget
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Meta Ads amplify what's already working — not guessing what might work
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TCC already knows your brand, your creators, and your creative — no onboarding lag when you're ready to scale
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One team handling UGC and paid means creative and strategy are always aligned
35+
Active creators in our network
Growing by 5–10 new creators every week
Our creator network
DIVERSE CREATORS.
GROWING EVERY WEEK.
Our creator network spans categories, aesthetics, and audiences. We're actively growing it — not just accumulating names, but building relationships with creators who produce content that actually performs as ad creative.
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Diverse backgrounds, aesthetics, and audience profiles across the network
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Matched to your brand — not randomly assigned
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Primarily South Africa-based, with growing reach beyond
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Selected for content quality and authenticity, not just follower count
Who this is for
UGC WORKS WHEN THE
PRODUCT IS READY FOR IT.
Creator content only works as well as the product it's showcasing. Here's who gets the most from a TCC UGC campaign.
WE'RE A GOOD FIT IF...
  • You have a physical product that can be gifted, used, and genuinely talked about
  • You're running or planning to run paid ads and need fresh creative
  • You want content that looks native to social feeds, not like an ad
  • You're open to creators expressing your product in their own voice
  • You can provide product for gifting across minimum 5 creators
  • You want to test multiple creative angles rather than backing one big production
WE'RE NOT THE RIGHT FIT IF...
  • You need the creator to follow a word-for-word script with no interpretation
  • Your product isn't something a real person can authentically use and talk about
  • You want full creative control over every word and gesture in the video
  • You're not willing to gift product — it's what makes the content genuine
  • You expect a single video to replace a full paid media strategy
INTERESTED IN BEING ONE OF OUR FIRST UGC CLIENTS?
This service is launching soon. Early enquiries get priority.
Fill in the discovery form below. Tell us about your product, your current creative situation, and what you're trying to achieve. We'll come back to you with an honest conversation about whether a UGC campaign is the right next move for your brand.
↓ The form is right below
Work With Us
LET'S MAKE YOUR STORE GO CHA-CHING.
Fill this in honestly — the more detail, the better.
Tell us about your business and what you're trying to solve. We'll review your submission and get back to you within 24 hours to set up a conversation.
Which services are you interested in?
About your business
Your numbers
Meta Ads — a few more details
Google Ads — a few more details
Email & SMS — a few more details
SEO & Backlinks — a few more details
Social Media Management — a few more details
Content Production — a few more details
UGC — a few more details
Website — a few more details
One last thing
We review every submission personally and reply within 24 hours. No automated responses, no sales scripts.
WE'VE GOT YOUR DETAILS.
Thanks for taking the time to fill that in properly — it genuinely helps us prepare.

Raees or someone from the TCC team will be in touch within 24 hours.

In the meantime, if your numbers are on your mind — run them through the profit calculator.