Shopify Website Design & Development

A BEAUTIFUL HOME WITH LEAKING PIPES
IS STILL A PROBLEM.

We're architects and plumbers first. Interior decorators second.

Most web agencies lead with how the site looks. We lead with how it works — because a store that looks incredible but loads slowly, confuses Google, loses tracking data, and breaks under catalogue growth is a beautiful problem. We build the structure first. Then we make it look the part.

THE ORDER OF OPERATIONS MATTERS.

An interior decorator working on a house with bad plumbing is wasting everyone's time and money. The same is true for a web designer building on a broken technical foundation. We fix the order. Structure, systems, and performance come first. Beautiful comes last — and it comes easier when everything underneath is sound.

"We've seen what happens when stores are built the other way around. Beautiful on the outside. Bleeding on the inside. We build homes people don't want to leave."

Architect & Engineer

Site structure, URL architecture, collection hierarchy, navigation logic. The blueprint everything else is built on.

Plumber & Electrician

Tracking, pixel events, CAPI, Google Analytics 4, conversion events. The systems that make data flow cleanly and nothing leaks.

SEO Foundation Layer

Speed, indexing, schema, internal linking, canonical tags. Built in, not bolted on after. Google sees a store it wants to rank.

Interior Decorator

Typography, colour, layout, imagery, product presentation. Now that the structure is right, we make it unforgettable.

Why we only build on Shopify

WE DON'T BUILD ON WOOCOMMERCE.
NOT BECAUSE WE CAN'T.

Because we've seen what happens when ecommerce stores try to scale on platforms that weren't engineered for it. Plugin conflicts. Unexpected downtime. SEO issues that take months to untangle. A backend your team dreads touching. We build exclusively on Shopify because it's the right tool for the job.

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Built for ecommerce growth

Shopify's infrastructure is engineered specifically for online stores — not adapted from a blogging platform or a general-purpose CMS.

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Stable and maintained

No plugin dependency hell. No security patches breaking your checkout. Shopify's core is maintained by a team of thousands so you don't have to worry about it.

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Deep TCC expertise

We build on Shopify every day. What takes other agencies days to diagnose, we recognise immediately. That speed has a direct impact on your project timeline and budget.

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Scales with your growth

From 10 products to 10,000. From South Africa to international markets via Shopify Markets. The platform grows with your ambition.

What we build on

Shopify

Stable, maintained infrastructure
SEO-friendly by design
Intuitive backend your team can manage
Native Markets for international expansion
App ecosystem that actually works

What we don't build on

WooCommerce & others

Plugin conflicts that break at scale
Security patches that create new problems
Developer dependency for basic updates
SEO issues that compound over time
Infrastructure you maintain, not Shopify

How we build

PROVEN THEME FOUNDATION.
CUSTOM EVERYTHING ELSE.

We don't build from a blank canvas and charge you for solving problems Shopify's theme ecosystem has already solved. We take a proven, well-maintained theme and engineer it into something that performs and looks like it was built from scratch — with less risk, tighter timelines, and none of the fragility of fully custom builds.

Technical Foundation & SEO Architecture

Site speed optimised from the start. Clean URL structure. Canonical tags, schema markup, and structured data implemented correctly. Internal linking architecture built intentionally — not left to chance. Indexing configured so Google finds your most important pages first. Tracking verified before launch — pixel events, CAPI, GA4, and conversion actions all confirmed working before a single rand of ad spend goes live.

Foundation first

Smart Metafields & Product Data Systems

Not all products are the same — and your store's data architecture should reflect that. We build custom metafield systems that store product-specific data cleanly: technical specs, size guides, material information, compatibility fields. This powers filters, comparison features, and content that would otherwise require hardcoding. Designed to scale with your catalogue — not break when it grows.

Scales with you

Automated Collection Logic & Tagging

Products tagged correctly flow into the right collections automatically. New product launches don't require manual curation. Seasonal collections update themselves. Smart rules ensure your catalogue stays organised as it grows — without someone manually managing hundreds of SKUs every week. The operational efficiency most store owners don't know they're missing until they try to scale without it.

Operational efficiency

Conversion-Focused Design & UX

Now that the infrastructure is right, we make it look the part. Collection page layouts optimised for browsing and conversion. Product pages built to answer objections and remove friction. Sticky navigation, trust signals, and smart content blocks placed where they actually influence buying decisions — not where they look good in a mockup. Mobile-first throughout.

Beauty with purpose

The systems that make it compound

BUILT FOR TODAY.
ENGINEERED FOR WHERE YOU'RE GOING.

The difference between a store that works at 50 products and one that works at 5,000 isn't the design. It's the systems underneath.

Filter Architecture

Built around how your customers actually shop — not how your internal catalogue is organised. Size, colour, material, price, application — filters that make finding products intuitive and reduce the friction between landing and buying.

Metafield Systems

Custom data fields that power product-specific content without hardcoding. Add a new product type and the right fields appear automatically. Your team manages complex product data without developer involvement.

Tracking Infrastructure

Pixel, CAPI, GA4, and conversion events all verified before launch. No data black holes, no attribution gaps, no "we'll sort tracking later" that never gets sorted. Clean data from day one means every ad decision is based on reality.

SEO-First Architecture

Collection page structure, URL hierarchy, internal linking, schema markup — all decided during the build, not retrofitted after launch. A fast, well-structured store also lowers your Google Ad costs through Quality Score. The SEO work pays dividends on the paid side too.

WHEN THE TEAM THAT BUILDS YOUR SITE
ALSO RUNS YOUR ADS AND SEO.

Most brands use one agency for their website, another for ads, and another for SEO. None of them talk to each other. The result is a site built without paid media in mind, tracking that doesn't match what the ads platform needs, and SEO recommendations that conflict with how the site was built.

When TCC handles all three, the left hand knows what the right hand is doing — and your store benefits from every decision being made with the full picture.

→ Tracking built to match exactly what your ad campaigns need to optimise — no gaps, no workarounds

→ Site speed and SEO signals that lower your Google Ad CPC through Quality Score — the build pays back on the paid side

→ Collection architecture built with both organic ranking priorities and paid landing page performance in mind

→ One team, one strategy, one direction — no briefing three agencies who contradict each other

Investment

PRICED FOR WHAT
YOU ACTUALLY NEED.

Every project is scoped to your specific situation — your platform, your catalogue size, your existing brand assets, and the level of customisation required. No fixed packages, no paying for things you don't need.

Starting from

Simple builds — few products, clean scope

R30,000

Typically includes:

Shopify theme setup and customisation
Up to 3 collection pages structured and optimised
Product page template built for conversion
Basic metafield setup
Tracking and pixel implementation
SEO foundation — speed, schema, indexing
3–4 week timeline

Complex builds

Advanced customisation, large catalogues, full systems

Scoped

Typically includes:

Advanced metafield and tagging architecture
Custom filter systems built around your catalogue
Automated collection logic and tagging rules
Full conversion rate optimisation implementation
International market setup via Shopify Markets
Full tracking audit and rebuild
6 week – 4 month timeline depending on scope

Every project starts with a scoping conversation. We'll give you an honest read on what your store needs, what it will cost, and how long it will take — before any commitment is made.

Before we write a line of code

WE LEARN YOUR BUSINESS
BEFORE WE TOUCH ANYTHING.

A website built without understanding how you sell, who you sell to, and where you're going is just an expensive guess. The architecture decisions we make in the first week affect everything that follows — collection structure, filter logic, metafield design, URL hierarchy. Getting those right requires knowing your business first.

We don't start building until we understand your catalogue, your customers, your operations, and your growth ambitions well enough to make every technical decision in service of them.

Step 01 — Before anything else

THE BRAND ROUNDUP

We map your catalogue, your customer journey, your existing assets, and your technical situation. We audit what you have, identify what needs to be built, and understand what the store needs to do — not just look like.

Step 02 — With you in the room

THE SADDLE SESSION

We walk you through the site architecture before a single element is built. Collection structure, page hierarchy, filter logic, metafield systems — all agreed with you before we start. No surprises mid-build, no expensive late-stage changes.

How we build

FROM BLUEPRINT
TO BEAUTIFUL.

Structure first. Systems second. Design third. Launch when it's ready — not before.

Brand Roundup

Discovery & audit

Catalogue mapping, customer journey analysis, technical audit, brand asset review. We understand the full picture before drawing a single wireframe.

Saddle Session

Architecture sign-off

Site structure, collection hierarchy, metafield systems, and filter logic all agreed before build begins. The blueprint is locked — then the build starts.

Build & Review

Structure then design

Technical foundation, systems, and tracking built first. Design and content layer applied on top. Staged reviews at key milestones — no big reveal at the end with no time to change anything.

Launch & Handover

Live and equipped

Pre-launch QA across devices and browsers. Tracking verified. SEO foundations confirmed. Your team trained on managing the store. Launch when it's right — not when the calendar says so.

Who we work with

WE BUILD FOR STORES
THAT ARE SERIOUS ABOUT GROWING.

Not every store is ready for a TCC build. We'll tell you honestly if you are.

WE'RE A GOOD FIT IF...

You have a product with proven demand and a real brand behind it
You're on Shopify or willing to migrate to it
You want a store built for growth — not just launch
You're willing to invest in systems, not just aesthetics
You can commit to the discovery process before build begins
Your budget starts at R30k for a simple build

WE'RE NOT THE RIGHT FIT IF...

You need a site live in under two weeks with no scoping
You want to stay on WooCommerce or a custom platform
Your budget is under R30k
You want pretty-first with performance as an afterthought
You're not willing to go through the architecture process before build

READY TO BUILD SOMETHING THAT ACTUALLY WORKS?

Tell us where you are. We'll tell you what you need.

Fill in the discovery form below. Tell us about your current platform, your catalogue, your timeline, and what you're trying to achieve. We'll come back with an honest scope of what your build actually requires — and what it will cost.

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Shopify Website Design & Development